John Wilson, an entrepreneurial brand strategist with over two decades of experience, has made a lasting impact in Business Strategy, Brand Management, and Innovative Marketing. His journey includes pivotal roles at global giants like Accenture, Thomas Cook, Cox & Kings, KUONI, and Mondelez, where he redefined success for each organisation. A visionary in Strategic Brand Management, John crafts and executes brand strategies, blending classical consumer behaviour strategies with innovative marketing technologies. He has worked with some of the leading brands in the world like Jaguar, Land Rover, Maserati, BMW, Porsche, Mercedes-Benz, Walt Disney, PnG, Lavazza, Daimler to name a few. Some of his pioneering projects were Box Holidays (SOTC), Miss India Diaries, MasterChef Trails & Grab Your Dreams (Cox & Kings). He's registered three groundbreaking marketing theories with the Ministry of Human Resource Development, Government of India.
As an innovative marketer, John delivers creative solutions by combining design thinking with analytics, achieving actionable marketing goals. Proficient in precision marketing, he excels in user journey mapping and leverages technology for personalised communications, ensuring exceptional Return on Marketing Investment (ROMI). Known for speed and efficiency, John is trusted for swift and incisive brand planning, media planning, and project management, with a strong bias for revenue-attributed performance.
Committed to continuous innovation, John is credited with several firsts and innovations across organisations. His deep understanding of brand planning is evident in successful project deliveries for global brands like ONIDA and Mondelez. John Wilson is not just a brand strategist; he is a results-oriented, design-thinking marketer poised to elevate brands to unprecedented heights.